About Us

The Company and Distributor

TCE SPORTS SDN BHD is one of the first leading importers of fishing gear and tackle, diving and sports equipment in Malaysia. The company started off in the 1960s as a small antique store ran by two brothers with a passion for fishing, and eventually ventured into the recreational fishing industry in Malaysia. A reminder that it all started from passion—not just for fishing, but a genuine love of sharing and sense of community. 

Today, the company is a leading distributor for recreational and sports fishing goods in Malaysia. We are proud to have a distribution channel of over 700 dealers throughout Malaysia, Indonesia, Singapore, Brunei, India, and counting.

Being an established importer and leading distributor of a wide range of fishing tackle, and outdoor activity gears, we strive to deliver products and services of the utmost quality to our customers, aiming for the highest level of satisfaction, as well as striving to promote quality outdoor experiences.


The Brand

Established since 1978, Seahawk’s mission aims to offer innovative and affordable high quality fishing tackle for everyone. With over 40 years of field tests and experience, Seahawk has made many major contributions to recreational sports fishing, such as innovating industry-shifting models like the First Stik, the Bass Pro, the Strike Wolf, the Lite Pro, the SOL, Elephant Power, etc.

The Seahawk range offers affordable quality fishing gears, making the angling life accessible and enjoyable for all. The Team Seahawk range offers premium top-of-the-line quality fishing gears, made for the serious and professional anglers. Seahawk products are exclusively manufactured by trusted factories who maintain strict quality control to ensure the production of the most effective and reliable tackle in the industry.

Awards & Recognition

Company Achievements

Business Of The Year

Potential Company

Super Excellent Brand

Asia Pacific

Golden Bull Award

6th Malaysia's 100 Outstanding SMEs

Golden Bull Award 2021

Malaysia's Outstanding SMEs


our growing network today!

We believe in going the distance when it comes to partnerships, and in doing so, we uphold the value of maintaining close, long-term relationships and mutually beneficial collaborations, providing our distributors and retailers with appropriate incentives and support.
What you can EXPECT

Growth Potential

Our company is steadfastly committed to innovation and being at the forefront with cutting-edge and impactful fishing gear and tackle. We continuously strive to build better products with the latest advancement in fishing technology to add value for our customers.
Our comprehensive range of fishing tackle also can meet the needs of anglers of all groups. We believe this can greatly help in growing your business.

Website For Retailers

Simplify your order process with immediate 24/7 access to our product pricing, stock availability, and place your orders immediately without time-consuming back-and-forth emails. All order and transaction details are secured.

Excess to Exclusive Marketing & Support Material

We have a dedicated team of designers that produce quality and high-resolution images, videos, and marketing materials to help you in promoting. That way you can focus more on growing your business and worry less on these matters.

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